Across the world, there has been 69% drop in monitored wildlife populations since 1970. In one lifetime, we have lost nature at an alarming rate. And we continue to do so.
In Aotearoa New Zealand, 94% of our reptile species, 82% of bird species, 80% of bat species, 76% of freshwater fish species, 22% of marine mammal species and 46% of vascular plant species are either facing extinction or are at risk of being threatened with extinction. Many of our species are endemic – found nowhere else in the world.
WWF has the ambitious goal of Zero Extinction. We don’t want to lose any more species than we already have. To achieve that, we work collaboratively with academia, government and other organisations.
We conduct research, campaign for species protection and undertake advocacy on national marine issues, particularly as they relate to Threatened and Endangered species.